Some reaction memes survive because they explain an entire situation in one frame. “We Don’t Do That Here” is one of those memes.
The line comes from Avengers: Infinity War, released in 2018. When Bruce Banner arrives in Wakanda and starts to bow, T’Challa shuts the gesture down with a simple response: “We don’t do that here.” That short exchange gave the internet a perfect reaction image for anything viewed as awkward, unnecessary, outdated, or simply unacceptable.
Why the meme works so well
The image is easy to understand even if someone has not seen the movie. T’Challa’s hand gesture and expression already communicate the message before the caption is read. That makes the format useful for everything from food arguments and relationship jokes to work habits, sports takes, and everyday social rules.
According to Know Your Meme, screenshots of the scene started spreading online shortly after the film’s release, with Tumblr users among the early adopters. The format quickly became a punchline template for social faux pas, both real and absurd.
Why it still gets engagement
The best Facebook memes make people choose a side. “We Don’t Do That Here” naturally invites that kind of response because the setup usually presents a behavior or opinion and asks the audience to decide whether it belongs.
That is why the format still works years later: the movie reference is recognizable, the reaction is immediate, and almost any community can adapt the joke to its own inside rules.
The real reason it became a classic
It is not a complicated joke. It is a universal reaction. Every friend group, family, workplace, fandom, and online community has something they would answer with: “We don’t do that here.”
Question: What is one thing your household or friend group absolutely does not do?
